Professional

I’m a DESIGN AND UX RESEARCHER who has developed and delivered insights for world-leading brands—from AI giants to Fortune 500 consumer goods companies. 

I’ve worked with over 20 leading brands, designing and executing research projects from 3-week sprints to 6-month initiatives, interviewed over 260 participants, impacted designs for billions of users (seriously) and reported everything from tactical insights to strategic trend reports.

I approach research through a systems thinking lens, focusing on how different elements connect and influence each other. Instead of isolating features, I examine the broader user journey to uncover patterns, root causes, and holistic solutions.