Professional

I’m a DESIGN & UX RESEARCH SPECIALIST who runs end-to-end research operations. I’ve delivered insights for world-leading brands—from AI giants to Fortune 500 consumer goods companies. I’ve worked with over 20 leading brands and interviewed over 260 participants, impacted designs for billions of users (seriously) and reported everything from tactical insights to strategic trend reports.

I approach research through a systems thinking lens, focusing on how different elements connect and influence each other. Instead of isolating features, I examine the broader user journey to uncover patterns, root causes, and holistic solutions.